The second diaper wave and consumption upgrade diaper market
In the medium term, the release of the second-child policy will add a fire to the domestic baby diaper market. In the long run, China’s huge population base provides tremendous room for growth in the baby diaper market. The market is fiercely competitive, and foreign companies are occupying half of the country.
Brands and channels are the key to increasing the market share of diaper companies: With the growing awareness of parents on baby safety and the upgrading of consumption in the Chinese market, the demand for high-end diapers continues to expand, and large manufacturers rely on strong R&D to meet consumer demand. The demand for consumer upgrades In addition, because diapers are fast-selling, their downstream channels are relatively decentralized, so brands with well-managed channels often have better market shares.